The current article presents and justifies the wise use of natural analogies in teaching Firm culture at the Universities and in consulting activities in organizations, associated with necessary study of an existing firm culture, before undertaking change management initiatives that are intended...

This paper reviews basic and emerging research trends on the moonshot phenomenon in the business world. It traces the emergence and development of the nuances for this construct, its relationships with the proclaimed corporate culture and some new attributes of management by objectives....

This article presents the results of a survey of Bulgarian industrial organizations with respect to their clashes with the world financial and economic crisis’s effects on local economy. The crisis manifestations under business environment specificity factors and important cultural aspects of...

The paper highlights a part of the results of the research carried out at the level of Romanian Small and Medium Enterprises (SMEs) in the period 2007-2010. One of the objectives of the research was to determine the way the Romanian SMEs use the results of evaluation and monitoring of customer...

The paper highlights a part of the results of the research carried out at the level of Romanian Small and Medium Enterprises (SMEs) in the period 2007-2010. One of the objectives of the research was to determine the way the Romanian SMEs use the results of evaluation and monitoring of customer...

A strategic goal of the Academy of Economic Studies Bucharest is represented by the continuous improving of the quality for the didactic and scientific research activities. To this purpose a special importance should be given to the process approach of the activities by integrating the...

The implementation of the sustainability mega-trend has been increasing in large companies, listed for many years in order to respond to stakeholder`s interests. One of the objectives of the paper is to identify how the sustainable investments behaves with business objectives in terms of total...

The implementation of the sustainability mega-trend has been increasing in large companies, listed for many years in order to respond to stakeholder`s interests. One of the objectives of the paper is to identify how the sustainable investments behaves with business objectives in terms of total...

The current article explores interesting, significant and recently identified nuances in the relationship “culture-strategy”. The shared views of leading scholars at the University of National and World Economy in relation with the essence, direction, structure, role and hierarchy of...

The current article reveals: the role of three norms from the environment, in which Bulgarian industrial enterprises operate; and the role of three beliefs, disseminated among the managers of these organizations. It is considered that their joint influence hampers the achievement of sustainable...