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behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing … context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new … marketing thinking needs to evolve to keep pace with the market reality …
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A volume of essays on advances in marketing from leading global marketing scholars. … Jagdish Sheth -- Preface -- PART I: Rethinking and Re-envisioning Marketing -- Chapter 1: Reimagine Marketing -- Chapter 2 …: Daring to Understand and Change Thinking -- Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom …
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Since the late 1990s, the music industry has been undergoing a period of significant and crisis-ridden changes. This period was launched and driven forward by a new set of technologies:digitalization, data compression and the Internet. This paper analyzes the repercussions of this new...
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Since the late 1990s, the music business has been experiencing a period of crisis. A new set of technologies digitization, data compression and the Internet - has forced significant changes on the industry. This paper analyzes the repercussions of this new technological constellation on the...
Persistent link: https://www.econbiz.de/10003729644
This paper examines how structural recombination of business units within a firm impacts subsequent firm innovation. We argue that structural recombination is both a means for firms to unlock the potential for intraorganizational knowledge recombination and a source of disruption to the firm's...
Persistent link: https://www.econbiz.de/10013008288