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Preface to marketing management
Peter, Jerome Paul - 2006 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004824423
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Marketing : the core
Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2004
Persistent link: https://www.econbiz.de/10004824753
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Marketing : the core
Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10004926663
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A Preface to marketing management
Peter, Jerome Paul; Donnelly, James Howard - 2011 - 12. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004953554