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Analytical marketing management
Doyle, Peter (contributor) - 1974
Persistent link: https://www.econbiz.de/10000323891
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Marketing
Weis, Hans Christian - 2018 - 18., aktualisierte Auflage
Marketings. Vom "klassischen" Marketing bis hin zu Themen wie Online- und Mobile-Marketing, Big Data, Soziale Medien, Künstliche … Intelligenz, Suchmaschinen-optimierung, Affiliate Marketing, In-Game-Advertising, Data Mining, RFID-Technik und Multi-/ Omni …
Persistent link: https://www.econbiz.de/10011907888
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Strategy as marketing
Doyle, Peter - In: Images of strategy, (pp. 331-355). 2003
Persistent link: https://www.econbiz.de/10001754671
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Marketing management and strategy
Doyle, Peter - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10001593160
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Marketing
Weis, Hans Christian - 2004 - 13., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001865127
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Marketing
Weis, Hans Christian - 2009 - 15., verb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003823574
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter - 2000
Persistent link: https://www.econbiz.de/10001495167
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Marketing management and strategy
Doyle, Peter; Stern, Philip - 2006 - 4. ed.
Persistent link: https://www.econbiz.de/10003095412
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter - 2008 - 2. ed., [updated and expanded]
Persistent link: https://www.econbiz.de/10003734216
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Valuing marketing's contribution
Doyle, Peter - 2008
Persistent link: https://www.econbiz.de/10003654959