Duarte, Paulo; Pais, Ana Rita - Departamento de Gestão e Economia, Universidade da … - 2010
purpose of this study is to explore the use of Internet and online marketing tools to improve the competitiveness of small …-scale rural tourism companies. The paper presents an overview of the perception, knowledge and use of Internet as a marketing toll … their attitudes toward the use of Internet marketing tools. The results show that Rural Tourism companies have limited …