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Marketing- und Kommunikationstrends : Interviewstudie zur Akzeptanz bei Digital Immigrants und Digital Natives

Kochhan, Christoph; Elsässer, Anne; Hachenberg, Michael - 2020

Persistent link: https://www.econbiz.de/10012226971

Qualitative research methods in public relations and marketing communications

Daymon, Christine; Holloway, Immy - 2002 - 1. publ.

Persistent link: https://www.econbiz.de/10001626296

Qualitative research methods in public relations and marketing communications

Daymon, Christine; Holloway, Immy - 2011 - 2. ed.

Persistent link: https://www.econbiz.de/10008653991

Qualitative research methods in public relations and marketing communications

Daymon, Christine - 2011 - Second edition.

The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing...

Persistent link: https://www.econbiz.de/10014498093

Marketing- und Kommunikationstrends : Interviewstudie zur Akzeptanz bei Digital Immigrants und Digital Natives

Kochhan, Christoph; Elsässer, Anne; Hachenberg, Michael - 2020 - 1st ed. 2020.

Gesellschaftliche Trends und ihr Einfluss auf unternehmerische Kommunikation -- Digital Natives und Digital Immigrants … als Adressaten von (Marketing-)Kommunikation -- Aktuelle Trends in Marketing und Kommunikation -- Chancen und Risiken … Einfluss auf unternehmerische Kommunikation Digital Natives und Digital Immigrants als Adressaten von (Marketing-)Kommunikation …

Persistent link: https://www.econbiz.de/10012403009

Qualitative research methods in public relations and marketing communications

Daymon, Christine - 2011 - 2nd ed

The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research...

Persistent link: https://www.econbiz.de/10012674505

Qualitative research methods in public relations and marketing communications

Daymon, Christine; Holloway, Immy - 2011 - 2. ed.

Persistent link: https://www.econbiz.de/10008637484