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The continuous development and market introduction of new products can be an important determinant of sustained company performance. For approximately 30 years, conceptual and empirical research has been undertaken to identify the critical success factors of new products. This paper reviews the...
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Our study focuses on the question, whether users should be intensively involved in the innovation process of radical … question arises, whether users play a productive role in the innovation process of radical innovations at all, or if their … contributions might even be counterproductive. To gain a better understanding for the users' role in radical innovation and to …
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"Close orientation with the market is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand small … für radikale Innovationen erarbeitet werden können. -- Produktentwicklung ; Produktinnovation ; Marktforschung ; Lead User …
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further development of the innovation, and initial tests of technical or market feasibility. Our findings have implications … for manufacturing firms that wish to design radical innovation projects with (individual) lead users and for research on …
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