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Impact of symbolic product design on brand evaluations
Brunner, Christian Boris; Ullrich, Sebastian; Jungen, Patrik - In: The journal of product & brand management 25 (2016) 3, pp. 307-320
Persistent link: https://www.econbiz.de/10011548914
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Identität : das Rückgrat starker Marken
Esch, Franz-Rudolf - 2016
Persistent link: https://www.econbiz.de/10011507290
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Brand positioning based on brand image-country image fit
Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée - 2017
Persistent link: https://www.econbiz.de/10011662317
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The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver; Johnen, Marius; Völckner, Franziska; … - In: Journal of business economics : JBE 87 (2017) 7, pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
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The origins of brand love : a typology of starting points
Bruns, Daniel; Langner, Tobias; Fischer, Alexander - In: Marketing : ZFP ; journal of research and management 39 (2017) 2, pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
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The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia; Köhler, Isabelle; Esch, Franz-Rudolf - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 4, pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
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Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias; Grahl, Daniel; Fischer, Alexander; … - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten; Esch, Franz-Rudolf; Kernstock, Joachim; … - 2012 - 3., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011383036
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Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik; Völckner, Franziska - In: Journal of business economics : JBE 73 (2003) 10, pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931