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Marketing department power and firm performance
Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 79 (2015) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
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Research in marketing strategy
Morgan, Neil A.; Whitler, Kimberly A.; Feng, Hui; … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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Marketing capabilities in international marketing
Morgan, Neil A.; Feng, Hui; Whitler, Kimberly A. - In: Journal of international marketing 26 (2018) 1, pp. 61-95
Persistent link: https://www.econbiz.de/10011848804