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Readings in survey research
Ferber, Robert (ed.) - 1978
Persistent link: https://www.econbiz.de/10000541672
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Market research and analysis
Lehmann, Donald R. - 1979
Persistent link: https://www.econbiz.de/10000049873
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A basic bibliography on marketing research
Ferber, Robert; Cousineau, Alain; Crask, Millard; … - 1974 - 3. ed
Persistent link: https://www.econbiz.de/10000050076
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Handbook of marketing research
Ferber, Robert (contributor) - 1974
Persistent link: https://www.econbiz.de/10000050226
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A basic bibliography on marketing research
Wales, Hugh G. (contributor); Ferber, Robert (contributor) - 1963 - Rev.
Persistent link: https://www.econbiz.de/10000674765
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From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas - In: Customer retention in the automotive industry : …, (pp. 93-115). 1997
Persistent link: https://www.econbiz.de/10001299164
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Conjoint measurement : methods and applications
Gustafsson, Anders (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001402990
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Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; … - In: Journal of marketing 84 (2020) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
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Conjoint measurement : methods and applications
Gustafsson, Anders (ed.); Herrmann, Andreas (contributor);  … - 2001 - 2. ed.
Persistent link: https://www.econbiz.de/10001593247
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Factors influencing durable goods purchases
Ferber, Robert - 1955
Persistent link: https://www.econbiz.de/10001637959