Creating boundary-breaking, marketing-relevant consumer research
Year of publication: |
2020
|
---|---|
Authors: | MacInnis, Deborah J. ; Morwitz, Vicki G. ; Botti, Simona ; Hoffman, Donna L. ; Kozinets, Robert V. ; Lehmann, Donald R. ; Lynch, John G. ; Pechmann, Cornelia |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 84.2020, 2, p. 1-23
|
Subject: | breaking boundaries | broad impact | consumer research | marketing | marketplace stakeholders | Konsumentenverhalten | Consumer behaviour | Stakeholder | Marktforschung | Market research | Bibliometrie | Bibliometrics |
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