Review od emotions research in marketing, 2002 - 2013
Year of publication: |
2014
|
---|---|
Authors: | Gaur, Sanjaya Singh ; Herjanto, Halimin ; Makkar, Marian |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 6, p. 917-923
|
Subject: | Emotions | Consumer behavior | Marketing | Bibliometrie | Bibliometrics | Emotion | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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