Chapter 1: The role of the small business within the economy -- Chapter 2: Entrepreneurs vs. owner-managers -- Chapter 3: Surviving the early years -- Chapter 4: Planning and strategy in the small firm -- Chapter 5: Creating customers -- Chapter 6: The process of growth in the small firm --...

Chapter 1: The role of the small business within the economy -- Chapter 2: Entrepreneurs vs. owner-managers -- Chapter 3: Surviving the early years -- Chapter 4: Planning and strategy in the small firm -- Chapter 5: Creating customers -- Chapter 6: The process of growth in the small firm --...

This paper proposes a concept called ‘strategic entrepreneurship’ that is grounded in the three academic fields of strategy, entrepreneurship and marketing. Regrettably, those concepts are only rarely or partly applied in SMEs and young ventures. We therefore argue for a synthesis of the...