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Measuring nonprofit marketing strategy performance: the case of museum stores
Mottner, Sandra; Ford, John B. - In: Journal of Business Research 58 (2005) 6, pp. 829-840
Persistent link: https://www.econbiz.de/10005465905
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Data mining: On the trail to marketing gold
Thelen, Shawn; Mottner, Sandra; Berman, Barry - In: Business Horizons 47 (2004) 6, pp. 25-32
Persistent link: https://www.econbiz.de/10005326998
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Editorial: International journal of nonprofit and voluntary sector marketing : special issue on marketing and religion
Mottner, Sandra; Ford, John B. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 301-304
Persistent link: https://www.econbiz.de/10008736607
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Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
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Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 70-90
Persistent link: https://www.econbiz.de/10010009347
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A ORGANIZATIONAL DYNAMICS - Measuring nonprofit marketing strategy performance: The case of museum stores Af:140
Mottner, Sandra; Ford, John B. - In: Operations research, Management science : OR MS ; the … 46 (2006) 1, pp. 23-24
Persistent link: https://www.econbiz.de/10006498620
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A Typology of Internet Retailing: An Exploratory Study
Mottner, Sandra; Thelen, Shawn; Karande, Kiran - In: Journal of marketing channels : ... distribution … 10 (2002) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10007162451
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Data mining: On the trail to marketing gold
Thelen, Shawn; Mottner, Sandra; Berman, Barry - In: Business horizons 47 (2004) 6, pp. 25-32
Persistent link: https://www.econbiz.de/10006163356
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Editorial: International journal of nonprofit and voluntary sector marketing : special issue on marketing and religion
Mottner, Sandra; Ford, John B. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 301-304
Persistent link: https://www.econbiz.de/10009882351
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Does country of origin matter for low-involvement products?
Ahmed, Zafar U.; Johnson, James P.; Yang, Xia; Fatt, … - In: International marketing review 21 (2004) 1, pp. 102
Persistent link: https://www.econbiz.de/10006248701