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Universal differences in advertising avoidance behavior: A cross-cultural study

Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of Business Research 62 (2009) 10, pp. 947-954

The avoidance of TV advertising categories often include either mechanical (e.g., switching channels) or behavioral (e.g., talking to someone). Previous research seeking to explain avoidance with demographic and attitudinal factors shows conflicting results. Our aims are: to identify from these...

Persistent link: https://www.econbiz.de/10004987915

Universal differences in advertising avoidance behavior : a cross-cultural study

Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954

Persistent link: https://www.econbiz.de/10003887572

A Time Attitude Scale for Cross Cultural Research

Rojas-Méndez, José I.; Davies, Gary; Omer, Omer; … - In: Journal of global marketing 15 (2002) 3-4, pp. 117-148

Persistent link: https://www.econbiz.de/10006974725

Universal differences in advertising avoidance behavior: A cross-cultural study

Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954

Persistent link: https://www.econbiz.de/10008272389

Universal differences in advertising avoidance behavior: A cross-cultural study

Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-955

Persistent link: https://www.econbiz.de/10008878833

Supplier relationship management capability : a qualification and extension

Forkmann, Sebastian; Henneberg, Stephan; Naudé, Peter; … - In: Industrial marketing management : the international … 57 (2016), pp. 185-200

Persistent link: https://www.econbiz.de/10011549611

Strategic decision making in business relationships : a dyadic agent-based simulation approach

Forkmann, Sebastian; Wang, Di; Henneberg, Stephan; … - In: Industrial marketing management : the international … 41 (2012) 5, pp. 816-830

Persistent link: https://www.econbiz.de/10009656244

Understanding the service infusion process as a business model reconfiguration

Forkmann, Sebastian; Ramos, Carla; Henneberg, Stephan; … - In: Industrial marketing management : the international … 60 (2017), pp. 151-166

Persistent link: https://www.econbiz.de/10011672084