Narrow search
Showing 1 - 10 of 26
Cover Image
The social network position of lead users
Kratzer, Jan; Lettl, Christopher; Franke, Nikolaus; … - In: The journal of product innovation management : an … 33 (2016) 2, pp. 201-216
Persistent link: https://www.econbiz.de/10011458732
Cover Image
The value of toolkits for user innovation and design
Franke, Nikolaus - In: Revolutionizing innovation : users, communities, and …, (pp. 511-536). 2016
Persistent link: https://www.econbiz.de/10011474481
Cover Image
Decision-makers' underestimation of user innovation
Bradonjic, Philip; Franke, Nikolaus; Lüthje, Christian - In: Research policy : policy, management and economic … 48 (2019) 6, pp. 1354-1361
Persistent link: https://www.econbiz.de/10012131351
Cover Image
The paradigm shift from producer to consumer innovation : implications for consumer research
Moreau, C. Page; Franke, Nikolaus; Hippel, Eric von - In: Handbook of research on new product development, (pp. 81-99). 2019
Persistent link: https://www.econbiz.de/10012125066
Cover Image
Re-thinking the concept of surplus : embracing co-creation experiences in economics
Chakrabarti, Avik; Ramaswamy, Venkatram - In: The B.E. journal of economic analysis & policy 14 (2014) 4, pp. 1283-1297
Persistent link: https://www.econbiz.de/10010419890
Cover Image
What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of business research : JBR 84 (2018), pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Cover Image
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Cover Image
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Cover Image
Toolkits for User Innovation: die Einbindung des Kunden in den Innovationsprozess
Franke, Nikolaus - In: Die Gestaltung der Organisationsdynamik : Konfiguration …, (pp. 357-381). 2003
Persistent link: https://www.econbiz.de/10001930411
Cover Image
Customization : a goldmine or a wasteland?
Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 26-33
Persistent link: https://www.econbiz.de/10008697206