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~person:"Frasquet Deltoro, Marta"
~subject:"Beziehungsmarketing"
~subject:"online loyalty"
~type_genre:"Konferenzbeitrag"
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Frasquet Deltoro, Marta
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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