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Measuring the "free" digital economy within the GDP and productivity accounts
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2017
Persistent link: https://www.econbiz.de/10011787398
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Measuring the "free" digital economy within the GDP and productivity accounts
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2017
Persistent link: https://www.econbiz.de/10011792227
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"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018
The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...
Persistent link: https://www.econbiz.de/10011891856
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A new kind of marketing: creating micro-niches using resonance marketing
Friedman, Hershey H.; Lopez-Pumarejo, Tomas; Friedman, … - In: Journal of internet commerce 6 (2007) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10003492675
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Think Small to Grow Your Business : Creating Micro-Niches Using Resonance Marketing
Friedman, Hershey H. - 2014
are extremely small. Resonance marketing can enable a small business to find new market niches and charge premium prices …. The advantages of using resonance marketing to target micro-niches are discussed. The organizations that will thrive in … requires using resonance marketing and going after several micro-niches rather than staking everything on one large market …
Persistent link: https://www.econbiz.de/10013061346