Research and practitioners alike have underscored the importance of customer value creation in marketing. For any … marketing practice to be successful, it must first create value for customers. This is also true for the practice of … relationship marketing, which is enjoying popularity among organizational marketers. However, there has been a lack of research …

Current marketing channel literature overwhelmingly suggests that entering exchange relationships leads to positive …

of CauserelatedMarketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where productpurchase …

marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …