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Involvement, satisfaction, and brand loyalty in a small business services setting

Russell-Bennett, Rebekah; McColl-Kennedy, Janet R.; … - 2007

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioural loyalty in a business services context, and attempts to...

Persistent link: https://www.econbiz.de/10009483324

Involvement, satisfaction, and brand loyalty in a small business services setting

Russell-Bennett, Rebekah; McColl-Kennedy, Janet R.; … - In: Journal of Business Research 60 (2007) 12, pp. 1253-1260

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioral loyalty in a business services context, and attempts to...

Persistent link: https://www.econbiz.de/10008565568

A services approach to social marketing programs

Russell-Bennett, Rebekah; Previte, Josephine; Gallegos, … - In: Contemporary issues in social marketing, (pp. 111-140). 2013

Persistent link: https://www.econbiz.de/10011431916

Transforming beyond self : fluidity of parent identity in family decision-making

Parkinson, Joy; Gallegos, Danielle; Russell-Bennett, Rebekah - In: Journal of business research : JBR 69 (2016) 1, pp. 110-119

Persistent link: https://www.econbiz.de/10011417116

An innovative approach to reducing risks associated with infant feeding : the use of technology

Gallegos, Danielle; Russell-Bennett, Rebekah; Previte, … - In: Journal of nonprofit & public sector marketing 23 (2011) 4, pp. 327-347

Persistent link: https://www.econbiz.de/10009411307

Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates : MumBubConnect

Russell-Bennett, Rebekah; Gallegos, Danielle; Previte, … - In: Social marketing and behaviour change : models, theory …, (pp. 66-74). 2014

Persistent link: https://www.econbiz.de/10010477282

Involvement, satisfaction, and brand loyalty in a small business services setting

Russell-Bennett, Rebekah; McColl-Kennedy, Janet R.; … - In: Journal of business research : JBR 60 (2007) 12, pp. 1253-1260

Persistent link: https://www.econbiz.de/10003571123

Services marketing : a managerial approach

Russell-Bennett, Rebekah - 2003

Persistent link: https://www.econbiz.de/10013490002

AI in marketing, consumer research and psychology : A systematic literature review and research agenda

Mariani, Marcello M.; Perez‐Vega, Rodrigo; Wirtz, Jochen - In: Psychology & Marketing 39 (2021) 4, pp. 755-776

Persistent link: https://www.econbiz.de/10012808568

Opportunistic customer claiming during service recovery

Wirtz, Jochen; McColl-Kennedy, Janet R. - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 654-675

Persistent link: https://www.econbiz.de/10008747760