Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises …: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 … The role and relevance model of marketing in small and medium-sized enterprises -- 4 The entrepreneurship marketing …

"This book covers the fields of Marketing, Ethics, and Diversity to provide the resources necessary for researchers …

bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global … marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these …