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Consumers and artificial intelligence : an experiential perspective
Puntoni, Stefano; Walker Reczek, Rebecca; Giesler, Markus; … - In: Journal of marketing 85 (2021) 1, pp. 131-151
Persistent link: https://www.econbiz.de/10012391431
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Commentary: how AI shapes consumer experiences and expectations
Cukier, Kenneth - In: Journal of marketing 85 (2021) 1, pp. 152-155
Persistent link: https://www.econbiz.de/10012391432
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Commentary: artificial intelligence : the marketer's dilemma
Kozinets, Robert V.; Gretzel, Ulrike - In: Journal of marketing 85 (2021) 1, pp. 156-159
Persistent link: https://www.econbiz.de/10012391433
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Commentary: the ethical use of powerful words and persuasive machines
Donath, Judith - In: Journal of marketing 85 (2021) 1, pp. 160-162
Persistent link: https://www.econbiz.de/10012391434
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Autonomy in consumer choice
Wertenbroch, Klaus; Schrift, Rom Y.; Alba, Joseph W.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 429-439
Persistent link: https://www.econbiz.de/10012417702