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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit; Goldenberg, Jacob; Chattopadhyay, Amitava - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
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What drives word-of-mouth? : the roles of product originality and usefulness ; Report No. 06-111
Moldovan, Sarit; Goldenberg, Jacob; Chattopadhyay, Amitava - In: MSI reports : working paper series (2006) 2, pp. 81-100
Persistent link: https://www.econbiz.de/10003346489
Cover Image
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit; Goldenberg, Jacob; Chattopadhyay, Amitava - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 109-120
Persistent link: https://www.econbiz.de/10009133489
Cover Image
What drives word-of-mouth? : the roles of product originality and usefulness ; Report No. 06-111
Moldovan, Sarit; Goldenberg, Jacob; Chattopadhyay, Amitava - In: MSI reports : working paper series (2006) 2, pp. 81-100
Persistent link: https://www.econbiz.de/10009893460