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Key marketing concepts
Meldrum, Mike; McDonald, Malcolm - 1995
Persistent link: https://www.econbiz.de/10004319674
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Marketing Asian places : attracting investment, industry, and tourism to cities, states and nations
Kotler, Philip (contributor) - 2002
Persistent link: https://www.econbiz.de/10004246460
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Marketing : an introductory text
Christopher, Martin; McDonald, Malcolm - 1995
Persistent link: https://www.econbiz.de/10004247271
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004259011
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Marketing : eine Einführung
Kotler, Philip; Armstrong, Gary - 1997 - Veränd. Nachdr., Studienausg
Persistent link: https://www.econbiz.de/10004328046
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1997 - 4. ed.
Persistent link: https://www.econbiz.de/10004335909
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Standing room only : strategies for marketing the performing arts
Kotler, Philip; Scheff, Joanne - 1997
Persistent link: https://www.econbiz.de/10004263836
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Ten deadly marketing sins : signs and solutions
Kotler, Philip - 2004
Persistent link: https://www.econbiz.de/10004284478
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5. ed.
Persistent link: https://www.econbiz.de/10004301813
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Principles of marketing
Kotler, Philip (contributor) - 1996 - The European ed.
Persistent link: https://www.econbiz.de/10004302997