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An efficient algorithm for constructing Bayesian optimal choice designs
Kessels, Roselinde; Jones, Bradley; Goos, Peter; … - In: Journal of business & economic statistics : JBES ; a … 27 (2009) 2, pp. 279-291
Persistent link: https://www.econbiz.de/10003885791
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Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity
Yu, Jie; Goos, Peter; Vandebroek, Martina - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 378-388
Persistent link: https://www.econbiz.de/10009406661
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Models and optimal designs for conjoint choice experiments including a no-choice option
Vermeulen, Bart; Goos, Peter; Vandebroek, Martina - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 94-103
Persistent link: https://www.econbiz.de/10003735955