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Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
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Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru; Vargo, Stephen L. - In: The journal of services marketing 29 (2015) 6/7, pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.; Vargo, Stephen L.; Gustafsson, Anders - In: Journal of business research : JBR 69 (2016) 8, pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
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Extending actor participation in value creation : an institutional view
Wieland, Heiko; Koskela-Huotari, Kaisa; Vargo, Stephen L. - In: Journal of strategic marketing 24 (2016) 3/4, pp. 210-226
Persistent link: https://www.econbiz.de/10011591915
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A service lens on value creation : marketing's role in achieving strategic advantage
Bettencourt, Lance A.; Lusch, Robert F.; Vargo, Stephen L. - In: California management review 57 (2014/15) 1, pp. 44-66
Persistent link: https://www.econbiz.de/10010505287
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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Inversions of service-dominant logic
Vargo, Stephen L.; Lusch, Robert F. - In: Marketing theory 14 (2014) 3, pp. 239-248
Persistent link: https://www.econbiz.de/10010461928
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The global trade slowdown : cyclical or structural?
Constantinescu, Cristina; Mattoo, Aaditya; Ruta, Michele - In: The World Bank economic review : WBER 34 (2020) 1, pp. 121-142
Persistent link: https://www.econbiz.de/10012175240
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Reforming public services : does service logic have anything to offer?
Grönroos, Christian - In: Public management review 21 (2019) 5, pp. 775-788
Persistent link: https://www.econbiz.de/10012178792