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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
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Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.; Monroe, Kent B.; Grewal, Dhruv; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
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Creating the right customer experience online : the influence of culture
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: Journal of marketing communications 24 (2018) 3, pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
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Improving customer website involvement through experiential marketing
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: The service industries journal 34 (2014) 11/12, pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
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Special issue: Enhancing the retail customer experience
Grewal, Dhruv (contributor) - 2009
Persistent link: https://www.econbiz.de/10003835788
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Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam; Beitelspacher, Lauren Skinner; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
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How customers respond to the assistive intent of an E-retailer?
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: International journal of retail & distribution management 42 (2014) 5, pp. 369-389
Persistent link: https://www.econbiz.de/10010384614
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Do satisfied customers buy more? : Report No. 05-114
Seiders, Kathleen; Voss, Glenn B.; Grewal, Dhruv; … - In: MSI reports : working paper series (2005) 3, pp. 85-106
Persistent link: https://www.econbiz.de/10003201755
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Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus; Kulikovskaja, Viktorija; Hubert, Marco; … - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
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Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis; Emrich, Oliver; Grewal, Dhruv; … - In: Journal of marketing research 57 (2020) 5, pp. 917-936
Persistent link: https://www.econbiz.de/10012271989