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~person:"Grewal, Dhruv"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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THE SElKATSUSHA AND THE FIGHT...
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Beziehungsmarketing
Consumer behaviour
60
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Retail trade
23
Relationship marketing
13
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9
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Grewal, Dhruv
Han, Heesup
39
Mattila, Anna S.
28
Hollebeek, Linda D.
27
Loureiro, Sandra Maria Correia
21
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Verhoef, Peter C.
18
Kumar, V.
17
Rather, Raouf Ahmad
17
Ahn, Jiseon
16
Gil Saura, Irene
15
Khan, Imran
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
So, Kevin Kam Fung
14
Das, Gopal
13
Lemon, Katherine N.
13
McDonald, Heath
13
Sesé, F. Javier
13
Tanford, Sarah
13
Bilgihan, Anil
12
Evanschitzky, Heiner
12
Fetscherin, Marc
12
Kumar, Vikas
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Rahman, Zillur
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Roy, Sanjit
12
Sarkar, Abhigyan
12
Walsh, Gianfranco
12
Gustafsson, Anders
11
Keiningham, Timothy
11
Leckie, Civilai
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Sreejesh, S.
11
Veloutsou, Cleopatra
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Journal of retailing
6
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
MSI reports : working paper series
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ECONIS (ZBW)
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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
2
Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
Saved in:
3
Special issue: Enhancing the retail customer experience
Grewal, Dhruv
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003835788
Saved in:
4
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
5
Do satisfied customers buy more? : Report No. 05-114
Seiders, Kathleen
;
Voss, Glenn B.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 85-106
Persistent link: https://www.econbiz.de/10003201755
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
8
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
9
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
10
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
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