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Understanding how to achieve competitive advantage through regulatory fit : a meta-analysis
Grewal, Dhruv; Motyka, Scott; Puccinelli, Nancy M.; … - In: MSI reports : working paper series (2010) 4, pp. 91-139
Persistent link: https://www.econbiz.de/10009007360
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Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus; Kulikovskaja, Viktorija; Hubert, Marco; … - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
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Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro; Eisend, Martin; Plangger, Kirk; … - In: Journal of retailing 96 (2020) 4, pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
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Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.; Blut, Markus; Xiao, Sarah Hong; … - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 384-404
Persistent link: https://www.econbiz.de/10012290959