Similar Search Results - EconBiz

Pricing and product positioning with relative consumer preferences

Inderst, Roman; Martin, Obradovits - 2022

Persistent link: https://www.econbiz.de/10012802964

Market Orientation in Food and Agriculture

Grunert, Klaus G.; Larsen, Hanne Hartvig; Madsen, Tage Koed - 1996

What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...

Persistent link: https://www.econbiz.de/10013522059

Consumer behavior and marketing strategy

Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.

Persistent link: https://www.econbiz.de/10013481875

Sharing guilt : how better access to information may backfire

Inderst, Roman; Khalmetski, Kiryl; Ockenfels, Axel - 2019

Persistent link: https://www.econbiz.de/10012155485

Persuasion Through Selective Disclosure : Implications for Marketing, Campaigning, and Privacy Regulation

Hoffmann, Florian; Inderst, Roman; Ottaviani, Marco - 2021

senders acquire about the preferences and orientations of receivers, with applications to strategic marketing and campaigning …

Persistent link: https://www.econbiz.de/10013234012

Agricultural marketing and consumer behavior in a changing world

Wierenga, Berend (ed.); Tilburg, Aad van (contributor); … - 1997

Persistent link: https://www.econbiz.de/10013531689

The acceptance of functional foods in Denmark, Finland and the United States : a study of consumers' conjoint evaluations of the qualities of functional food and perceptions of gen...

Bech-Larsen, Tino; Grunert, Klaus G.; Poulsen, Jacob B. - 2001

Persistent link: https://www.econbiz.de/10001599095

Consumer attitudes and decision-making with regard to genetically engineered food products : a review of the literature and a presentation of models for future research

Bredahl, Lone; Grunert, Klaus G.; Frewer, Lynn - 1998

Persistent link: https://www.econbiz.de/10000981040

Means-end chains and laddering : an inventory of problems and agenda for research

Grunert, Klaus G.; Beckmann, Suzanne C.; Sørensen, Elin - 1995

Persistent link: https://www.econbiz.de/10000924686

Excessive competition for headline prices

Inderst, Roman; Obradovits, Martin - 2016

Persistent link: https://www.econbiz.de/10011502422

A service of the