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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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A tribute to Jagdish N. Sheth
Parvatiyar, Atul (ed.); Sheth, Jagdish N. (honouree) - 2021
Persistent link: https://www.econbiz.de/10012549163
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Market Orientation in Food and Agriculture
Grunert, Klaus G.; Larsen, Hanne Hartvig; Madsen, Tage Koed - 1996
What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...
Persistent link: https://www.econbiz.de/10013522059
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.
Persistent link: https://www.econbiz.de/10013481875
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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359
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Consumer information processing : marketing applications
Bettman, James R.; Keller, Kevin Lane; John, Deborah Roedder - 2016
Persistent link: https://www.econbiz.de/10011446058
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Global marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337118
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Agricultural marketing and consumer behavior in a changing world
Wierenga, Berend (ed.); Tilburg, Aad van (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10013531689
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The acceptance of functional foods in Denmark, Finland and the United States : a study of consumers' conjoint evaluations of the qualities of functional food and perceptions of gen...
Bech-Larsen, Tino; Grunert, Klaus G.; Poulsen, Jacob B. - 2001
Persistent link: https://www.econbiz.de/10001599095