There is growing evidence that the current agri-food system is not sustainable, because major environmental and ethical issues challenge the global development. Against this complex background it becomes clear, that sustainable food is a global issue, relevant for individual consumers as well as...

„Wine and Innovation – Consumer Acceptance of New Grape Varieties and Wine Packaging“ Wine has deep roots in the European culture. Therefore, it is not surprising that around 60 percent of the world’s wine production comes from Europe. Nevertheless, only seven percent of the European...

This dissertation explores the relationship between sustainable food consumerism and mental models. A special focus is placed on the concepts of spirituality and mindfulness as they inform and alter the mental processing of stimuli. The guiding study questions are: (1) Which mental models and...