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Determinants of physicians' purchase intention for innovative services : integrating professional characteristics with technology acceptance model and theory of planned behaviour

Kostopoulos, Giannis; Rizomyliotis, Ioannis; … - In: International journal of innovation management 19 (2015) 2, pp. 1-25

Persistent link: https://www.econbiz.de/10011309430

Reassessing the effect of colour on attitude and behavioural intentions in promotional activities : the moderating role of mood and involvement

Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; … - In: Australasian marketing journal 26 (2018) 3, pp. 204-215

Persistent link: https://www.econbiz.de/10011954209

Demystifying the effect of social media eWOM on revisit intention post-COVID-19 : an extension of theory of planned behavior

Azhar, Mohd; Ali, Ruksar; Hamid, Sheeba; Akhtar, Mohd Junaid - In: Future Business Journal 8 (2022), pp. 1-16

The present study intends to unwrap the influence of social media electronic word of mouth (eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB). Two additional constructs, viz., eWOM and destination image, have been undertaken in the present study to enhance...

Persistent link: https://www.econbiz.de/10013410915

On the determinants of online short videos' effectiveness relative to parents' attitudes, behavioural intentions and consideration of alternatives

Konstantoulaki, Kleopatra; Rizomyliotis, Ioannis; … - In: Review of marketing science 20 (2022) 1, pp. 63-82

Persistent link: https://www.econbiz.de/10013447850

Travelling to tourism destinations through the lens of sustainability : an extended TPB model to predict behavioural intention of Gen Z Consumers

Sujood; Siddiqui, Samiha; Bano, Naseem; Hamid, Sheeba - In: Journal of tourism, sustainability and well-being 10 (2022) 3, pp. 172-188

The aim of this study is to predict Gen Z Consumers’ behavioural intention towards travelling to tourism destinations in the context of sustainability by developing an integrated structural model that incorporates the Theory of Planned Behaviour model with the additional constructs i.e....

Persistent link: https://www.econbiz.de/10014239887

An evaluation of tourists’ intention towards the sustainable conservation of cultural heritage destinations : the role of place identity, destination image & sustainable intelligen...

Siddiqui, Samiha; Sujood; Bano, Naseem; Hamid, Sheeba - In: Journal of tourism, sustainability and well-being 11 (2023) 2, pp. 81-99

Cultural heritage tourism is widely acknowledged as one of the main attractions of tourism and the role of various stakeholders in the conservation and sustainable development of these irreplaceable destinations is widely discussed. However, little attention has been paid to the investigation of...

Persistent link: https://www.econbiz.de/10014318142

Social media engagement and the determinants of behavioural intentions of university online programme selection : the moderating role of mindfulness

Konstantoulaki, Kleopatra; Rizomyliotis, Ioannis; Cao, Yifei - In: Corporate communications : an international journal 27 (2022) 3, pp. 457-469

Persistent link: https://www.econbiz.de/10013384918

Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB)

Azhar, Mohd; Nafees, Sehar; Sujood; Hamid, Sheeba - In: Future Business Journal 9 (2023), pp. 1-17

This research intends to understand post-pandemic travel intention toward rural areas by extending the theory of planned behavior (TPB). Social media use (SMU) and electronic word of mouth (eWOM) have been incorporated into the original TPB model as additional constructs to increase its...

Persistent link: https://www.econbiz.de/10014381364