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~person:"Harindranath R.M"
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Harindranath R.M
Sivakumaran, Bharadhwaj
50
Sharma, Piyush
20
Marshall, Roger
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Kalro, Arti D.
5
Maheswarappa, Satish Sasalu
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Marathe, Rahul R.
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Mohan, Geetha
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Pradhan, Debasis
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Bettis‐Outland, Harriette
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Journal of promotion management : innovations in planning and applied research
1
New techniques for brand management in the healthcare sector
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ECONIS (ZBW)
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Perceived impact of promotional support : issues and scale
Harindranath R.M
;
Sivakumaran, Bharadhwaj
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 77-102
Persistent link: https://www.econbiz.de/10012385177
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2
Pharmaceutical promotion : a literature review and research agenda
Harindranath R.M
;
Sivakumaran, Bharadhwaj
- In:
New techniques for brand management in the healthcare sector
,
(pp. 44-63)
.
2021
Persistent link: https://www.econbiz.de/10012515649
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