Narrow search
Showing 1 - 10 of 14
Cover Image
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter; Luckas, Manfred; Schulz, Jürgen; … - In: Marke neu denken : Paradigmenwechsel in der Markenführung, (pp. 47-125). 2016
Persistent link: https://www.econbiz.de/10011487732
Cover Image
Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf (ed.); Tomczak, Torsten (ed.);  … - 2019 - 4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012033467
Cover Image
Performing identities : processes of brand and stakeholder identity co-construction
Wallpach, Sylvia von; Hemetsberger, Andrea; Espersen, Peter - In: Journal of business research : JBR 70 (2017), pp. 443-452
Persistent link: https://www.econbiz.de/10011620572
Cover Image
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine - In: Journal of business research : JBR 70 (2017), pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Cover Image
The origins of brand love : a typology of starting points
Bruns, Daniel; Langner, Tobias; Fischer, Alexander - In: Marketing : ZFP ; journal of research and management 39 (2017) 2, pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Cover Image
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias; Grahl, Daniel; Fischer, Alexander; … - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Cover Image
Markenliebe : vom Wesen der intensivsten aller Markenbeziehungen
Langner, Tobias; Kühn, Jochen - In: Innovation und Internationalisierung : Festschrift für …, (pp. 589-612). 2010
Persistent link: https://www.econbiz.de/10010216745
Cover Image
Marken als soziale Repräsentationen
Mühlbacher, Hans; Engl, Christian; Hemetsberger, Andrea - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 313-327). 2008
Persistent link: https://www.econbiz.de/10003588701
Cover Image
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée; Langner, Tobias; Temme, Dirk - In: The journal of brand management : an international journal 28 (2021) 6, pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Cover Image
Charismatic entrainment : how brand leaders and consumers co-create charismatic authority in the marketplace
Wieser, Verena E.; Luedicke, Marius K.; Hemetsberger, Andrea - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 731-751
Persistent link: https://www.econbiz.de/10012799041