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Marketing in the German Mittelstand - findings from case studies
Homburg, Christian; Karlshaus, Jan Thido; Zeipel, Annette - In: Structure and dynamics of the German Mittelstand, (pp. 135-157). 1999
Persistent link: https://www.econbiz.de/10001447070
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Business strategy in Asia : a casebook
Singh, Kulwant; Pangarkar, Nitin; Heracleous, Loizos - 2013 - Fourth edition
Persistent link: https://www.econbiz.de/10011419640
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On the road to disaster : strategic misalignments and corporate failure
Heracleous, Loizos; Werres, Katrin - In: Long range planning : LRP ; international journal of … 49 (2016) 4, pp. 491-506
Persistent link: https://www.econbiz.de/10011522765
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Practicing strategy : text and cases
Paroutis, Sotirios; Heracleous, Loizos; Angwin, Duncan - 2013
Persistent link: https://www.econbiz.de/10010464310
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Crafting strategy : embodied metaphors in practice
Heracleous, Loizos; Jacobs, Claus D. - 2011
"The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of...
Persistent link: https://www.econbiz.de/10009157111
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Practicing strategy : text and cases
Paroutis, Sotirios; Heracleous, Loizos; Angwin, Duncan - 2016 - 2nd edition
Persistent link: https://www.econbiz.de/10013548543