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Sustainability-related innovation and competitiveness-enhancing regulation : a qualitative and quantitative analysis in the context of open innovation
Wagner, Marcus - In: International journal of innovation and sustainable … 5 (2010/11) 4, pp. 371-388
Persistent link: https://www.econbiz.de/10009422827
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Crash simulation evolution and its impact on R&D in the automotive applications
Spethmann, Philipp; Herstatt, Cornelius; Thomke, Stefan H. - In: International journal of product development : IJPD 8 (2009) 3, pp. 291-305
Persistent link: https://www.econbiz.de/10003874202
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.; Fowler, James H. - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha; Van Den Bulte, Christophe; Eichert, John; … - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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The links of sustainable competitiveness and innovation with openness and user integration : an empirical analysis
Wagner, Marcus - In: International journal of innovation and sustainable … 4 (2009) 4, pp. 314-329
Persistent link: https://www.econbiz.de/10003991115
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The role and effectiveness of environmental and social regulations in creating innovation offsets and enhancing firm competitiveness
Wagner, Marcus - In: The dynamics of environmental and economic systems : …, (pp. 83-95). 2013
Persistent link: https://www.econbiz.de/10010497230
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: MSI reports : working paper series (2008) 4, pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
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Drivers for sustainability -improving innovation : a qualitative analysis of renewable resources, industrial products and travel services
Llerena, Patrick; Wagner, Marcus - In: Entrepreneurship, innovation and sustainability, (pp. 130-147). 2012
Persistent link: https://www.econbiz.de/10009532855