Narrow search
Showing 1 - 10 of 16
Cover Image
Service users as sources for innovation : [an empirical study in the German services industry]
Skiba, Florian - 2010
Persistent link: https://www.econbiz.de/10008696071
Cover Image
Determinants of user innovator behavior in the silver market
Wellner, Konstantin; Herstatt, Cornelius - 2014
The existing research on the behavior of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analyzed whether important determinants of user innovator...
Persistent link: https://www.econbiz.de/10010252691
Cover Image
Determinants of user innovator behaviour in the silver market
Wellner, Konstantin; Herstatt, Cornelius - In: International journal of innovation management 18 (2014) 6, pp. 1-24
Persistent link: https://www.econbiz.de/10010475697
Cover Image
The influence of risk classification and community affiliation on the acceptance of user-innovated medical devices
Fiedler, Jakob; Schorn, André; Herstatt, Cornelius - 2023
User innovation contributes significantly to societal advancement, particularly in developing novel products and … contributions to the common good. This paper investigates end-users' perceptions of user innovation, a critical yet underexplored … through semi-structured interviews (n=5) and quantitative research using a 2x3 (User Innovation vs. Producer Innovation …
Persistent link: https://www.econbiz.de/10014433979
Cover Image
The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change
Kohlbacher, Florian (contributor);  … - 2008
. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …
Persistent link: https://www.econbiz.de/10013521033
Cover Image
The silver market phenomenon : business opportunities in an era of demographic change
Kohlbacher, Florian (ed.); Herstatt, Cornelius (contributor) - 2008
. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …
Persistent link: https://www.econbiz.de/10003637039
Cover Image
The process of user-innovation: a case study on user innovation in a consumer goods setting
Tietz, Robert; Morrison, Pamela D.; Lüthje, Christian; … - 2004 - [Elektronische Ressource]
Manufacturers usually benefit by dividing their innovation processes into distinct phases in order to ensure that the …
Persistent link: https://www.econbiz.de/10009424490
Cover Image
Perceived Usefulness of Mobile and Mobile Advertising : Understanding Relationship through Structural Approach
Mateen Khan, Marium - 2020
Objective of this research paper is to understand if mobile and mobile advertising is perceived to be useful by the consumers in the persuasive communication process. Usage of mobile devices and mobile advertising by marketers and advertisers alike is increasing to reach out to their respective...
Persistent link: https://www.econbiz.de/10012826013
Cover Image
Effect of Celebrity Endorsement on Consumer Purchase Intention – Evidence from Qmobile Linq Advertisement Endorsed by Priyanka Chopra
Mateen Khan, Marium - 2020
Celebrity endorsement is a common practice adopted by companies throughout the world. This practice is increasing more and more now even for the technology industry. Companies use celebrity endorsement to influence consumer purchase intention by improving their brand image in the minds of the...
Persistent link: https://www.econbiz.de/10012826103