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Manufacturers usually benefit by dividing their innovation processes into distinct phases in order to ensure that the …
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The existing research on the behavior of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analyzed whether important determinants of user innovator...
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User innovation contributes significantly to societal advancement, particularly in developing novel products and … contributions to the common good. This paper investigates end-users' perceptions of user innovation, a critical yet underexplored … through semi-structured interviews (n=5) and quantitative research using a 2x3 (User Innovation vs. Producer Innovation …
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leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn …
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. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …
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. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …
Persistent link: https://www.econbiz.de/10003637039