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Kundenorientierung ist entscheidend für den Innovationserfolg!“ Obwohl dem Wissenschaftler und Praktiker in der … (Lead User) überwunden werden.Die Lead User Methode hilft Unternehmen dabei... …
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The majority of service providers have recognized the need to develop innovative services that meet sophisticated customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and technologies this has become a more demanding task than ever...
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The use of the internet for business purposes and among consumers is spreading at an impressive rate. Companies use it for a lot of different activities like, for example, marketing, online shopping and customer service. However, the use of the internet for the purpose of innovation, to create...
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