Die Diskussion „Market Pull“ versus „Technology Push“ hat in der betriebswirtschaftlichen Innovationsforschung bereits eine gewisse Tradition. Die hierzu durchgeführten empirischen Untersuchungen sind insbesondere der Frage nachgegangen, welche der beiden Vorgehens-weisen welchen...

The study at hand examines the strategic perspective of the emerging phenomenon of performance-oriented systems, e.g. car-sharing or cloud computing, in the mobility, IT, energy and chemical industries. In all four industries, firms have likewise implemented a novel system-based offering...

Within this paper we explore transition paths firms can take to become product service system (PSS) innovators. Applying the dynamic capability approach we study how three firms have developed PSS innovations in the mobility sector (Car2Go by Daimler AG, Connect by Hertz by The Hertz...

In this paper we report on the results of an interview research about new product development (NPD) processes and planning in 15 Japanese mechanical and electrical engineering companies. We asked the companies to describe one successful and one less successful project. All in all, we collected...

Grundlagen der Untersuchung der frühen Phasen Herleitung des Untersuchungsmodells der frühen Phasen Durchführung der empirischen Untersuchung der frühen Phasen Deskriptive Befunde Kausalanalytische Untersuchung