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In a study of New Product Development (NPD) projects, the fuzzy front end ofinnovation is explored. The New Product Development process is a multistageprocess. Therefore, the study examines two sorts of impact that the fuzzy front endhas on the success of New Product Development: a direct impact...
Persistent link: https://www.econbiz.de/10005867115
Entwicklung zu stark an den heutigen Kunden und Anwendern, resultieren oft nur kleine Innovationen („inkrementale Innovation …
Persistent link: https://www.econbiz.de/10005867141
-end-related activities in 28 innovation projectscarried out by 14 German and 13 Japanese companies to reduce project uncertainty. Inall cases … we observed a range of activities to reduce project specific risks and revealeddifferences in the practice of innovation …”, activities andtypical deliverables in the innovation process which might be affected by front endmanagement practice.Overall, in …
Persistent link: https://www.econbiz.de/10005867146
Strong market orientation is essential for innovation success!” Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand so … research can alone allow innovation management to develop attractive search fields for radical innovations and if it can also …
Persistent link: https://www.econbiz.de/10005867162
„Kundenorientierung ist entscheidend für den Innovationserfolg!“ Obwohl dem Wissenschaftler und Praktiker in der Marktforschung grundsätzlich zustimmen dürften, ist mit der konsequenten Ausrichtung auf die Kundenbedürfnisse gleichzeitig der Nachteil einer konservativen Innovationspolitik...
Persistent link: https://www.econbiz.de/10005867165
, and managers often indicate the front end as being one of the greatest weaknesses in product innovation. Therefore, it is … surprising that only little research has treated the so called "fuzzy front end" of innovation. In this paper we discuss if …
Persistent link: https://www.econbiz.de/10005867377
chain of an emerging new product and how they contribute to innovation. Further, user innovation success in the market is … studies in the healthcare sector have shown that healthcare professionals are an important source of innovation. Yet, to date …
Persistent link: https://www.econbiz.de/10011437131
Persistent link: https://www.econbiz.de/10011982241
User innovation is a broadly discussed phenomenon in the context of open innovation which describes, for instance, the … field of lead users and user innovation, scientific literature provides only a few insights into how barriers are … research into the effects of user innovation barriers on user-generated products, and how user innovators' personal …
Persistent link: https://www.econbiz.de/10011985951
their product to market. Our findings show that these innovation opportunities were mostly recognized during time … cases, the innovation had significant impacts on the quality of lives of the patients and, in case of caregivers, on both … ailment. This finding on innovation's social component complements current research on lead-users, as the solution of one …
Persistent link: https://www.econbiz.de/10012104378