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1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …
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1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … Integrated Marketing Communications for Brand Building in Enterprising Markets. …
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"The book explores new and emerging frameworks, tools, strategies to support companies and economies towards the green and digital transformation in Asia, with special focus on ASEAN by analyzing the role of disruptive technologies, cutting-edge green technologies and in these emerging practices...
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Transformation and development of agriculture sector in industrial revolution 4.0 era in Indonesia -- What are drive factors of purchase intention of mutual fund through digital wallet platform in Indonesia? -- Indonesian higher education student's perception on procurement manager skills and...
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