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The quality and effectiveness of marketing strategy : effects of functional and dysfunctional conflict in intraorganizational relationships
Menon, Anil; Bharadwaj, Sundar G.; Howell, Roy - 2009
Persistent link: https://www.econbiz.de/10003836625
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The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in Intraorganizational Relationships
Menon, Anil; Bharadwaj, Sundar G.; Howell, Roy - In: Journal of the Academy of Marketing Science 24 (1996) 4, pp. 299-313
Persistent link: https://www.econbiz.de/10006154317