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Market orientation, knowledge competence, and innovation

Ozkaya, H. Erkan; Droge, Cornelia; Hult, G. Tomas M.; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 309-318

Persistent link: https://www.econbiz.de/10011398558

Market Orientation, Knowledge Competence, and Innovation

Ozkaya, H. Erkan; Droge, Cornelia; Hult, G. Tomas M.; … - 2014

This study focuses on two dimensions of market orientation and the corresponding dimensions of market knowledge competence: i.e., the customer and competitor dimensions. We examine whether customer and competitor orientations are transmuted into market-based innovation either directly, or...

Persistent link: https://www.econbiz.de/10014141656

Evolution and transformation of innovation in the global automotive industry

Townsend, Janell D.; Calantone, Roger J. - In: The journal of product innovation management : an … 31 (2014) 1, pp. 4-7

Persistent link: https://www.econbiz.de/10010233882

Knowledge as a strategic resource in logistics and purchasing : Report No. 03-100

Hult, G. Tomas M.; Cavusgil, S. Tamer; Calantone, Roger J. - In: MSI reports : working paper series (2003) 1, pp. 3-20

Persistent link: https://www.econbiz.de/10001824566

Building market-based assets in a globally competitive market : a longitudinal study of automotive brands

Townsend, Janell D.; Cavusgil, S. Tamer; Calantone, Roger J. - In: Interdisciplinary approaches to product design, …, (pp. 3-37). 2012

Persistent link: https://www.econbiz.de/10009626902

Form and function : a matter of perspective

Townsend, Janell D.; Montoya, Mitzi M.; Calantone, Roger J. - In: The journal of product innovation management : an … 28 (2011) 3, pp. 374-377

Persistent link: https://www.econbiz.de/10008991509

Brand-specific design effects : forum and function

Townsend, Janell D.; Kang, Wooseong; Montoya, Mitzi M.; … - In: The journal of product innovation management : an … 30 (2013) 5, pp. 994-1008

Persistent link: https://www.econbiz.de/10010128231

The effects of competition in short product life-cycle markets : the case of motion pictures

Calantone, Roger J.; Yeniyurt, Sengun; Townsend, Janell D. - In: The journal of product innovation management : an … 27 (2010) 3, pp. 349-361

Persistent link: https://www.econbiz.de/10003972220

Exploiting innovative opportunities in global purchasing : an assessment of ethical climate and relationship performance

Gonzales-Padron, Tracy; Hult, G. Tomas M.; Calantone, … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 69-82

Persistent link: https://www.econbiz.de/10003650432

Effects of firm-, industry-, and country-level innovation on firm performance

Zhang, Yufei; Hult, G. Tomas M.; Ketchen, David J. <Jr.>; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 231-245

Persistent link: https://www.econbiz.de/10012301458