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Industrial new product launch strategies and product development performance
Hultink, Erik J. (contributor) - 1995
Persistent link: https://www.econbiz.de/10000924075
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Launch strategies and product advantage
Hultink, Erik J. - 1995
Persistent link: https://www.econbiz.de/10013421229
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Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003415077
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Understanding a two-sided coin : antecedents and consequences of a decomposed product advantage
Rijsdijk, Serge A. (contributor); Langerak, Fred (contributor) - 2008
Persistent link: https://www.econbiz.de/10008662790
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha; Van Den Bulte, Christophe; Choi, Jeonghye - 2012
Persistent link: https://www.econbiz.de/10009503893
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Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha; Van Den Bulte, Christophe; Choi, Jeonghye - 2011
Persistent link: https://www.econbiz.de/10009356151
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How today's consumers perceive tomorrow's smart products
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003484946
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A marketing manager's view on successful high tech launch strategies
Hultink, Erik J. - 1994
Persistent link: https://www.econbiz.de/10013421254
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Predicting new product success and failure : the impact of launch strategy and market characteristics
Hultink, Erik J. - 1994
Persistent link: https://www.econbiz.de/10013421278