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~person:"Ivens, Björn Sven"
~subject:"Brand image"
~subject:"Lieferantenmanagement"
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Brand image
Lieferantenmanagement
Beziehungsmarketing
14
Relationship marketing
14
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8
B-to-B-Marketing
4
Business-to-business marketing
4
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4
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English
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Ivens, Björn Sven
Svensson, Göran
24
Bruhn, Manfred
19
Gil Saura, Irene
18
Homburg, Christian
16
Loureiro, Sandra Maria Correia
16
Han, Heesup
12
Kleinaltenkamp, Michael
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Ahlert, Dieter
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Japutra, Arnold
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King, Ceridwyn
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Hyun, Sunghyup Sean
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Kumar, Vikas
10
Naudé, Peter
10
Hollebeek, Linda D.
9
Kumar, V.
9
Leckie, Civilai
9
Mostert, Pierre
9
Nyadzayo, Munyaradzi W.
9
Palmatier, Robert W.
9
Stock-Homburg, Ruth
9
Thaichon, Park
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Šerić, Maja
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Bauer, Hans H.
8
Casidy, Riza
8
Eggert, Andreas
8
Fetscherin, Marc
8
Guzman, Francisco
8
Khan, Imran
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La Rocca, Antonella
8
Mysen, Tore
8
Paulssen, Marcel
8
Sarkar, Abhigyan
8
Wang, Yonggui
8
Balaji, M. S.
7
Bilgihan, Anil
7
Ekinci, Yuksel
7
Friend, Scott B.
7
Grönroos, Christian
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Universität Bamberg <1979-1988>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of market research
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Schriften zum innovativen Marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
9
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1
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
2
Marktforschungsbeziehungen: Ergebnisse einer empirischen Studie zur Wirkung der Geschäftspolitik von Marktforschungsinstituten auf Kundenzufriedenheit, -Vertrautheit und -Commitmen...
Ivens, Björn Sven
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 257-276
Persistent link: https://www.econbiz.de/10001709450
Saved in:
3
Beziehungsstile im Business-to-Business-Geschäft : konzeptionelle Überlegungen und empirische Ergebnisse zur Differenzierung des Beziehungsmarketing
Diller, Hermann
;
Ivens, Björn Sven
- In:
Journal of business economics : JBE
74
(
2004
)
3
,
pp. 249-271
Persistent link: https://www.econbiz.de/10001972890
Saved in:
4
An identity perspective of key account managers as paradoxical relationship managers
Pardo, Catherine
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 355-372
Persistent link: https://www.econbiz.de/10012290742
Saved in:
5
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
6
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
7
Beziehungsstile im Business-to-Business-Geschäft : Formen, Erfolgswirkungen und Determinanten einer Differenzierung des Beziehungsmarketing in industriellen Geschäftsbeziehungen
Ivens, Björn Sven
-
2002
Persistent link: https://www.econbiz.de/10013430018
Saved in:
8
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
9
Ownership of business relationships : empirical investigations in business-to-business environments
Heerde, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012392534
Saved in:
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