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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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Exploring luxury brand country of origin impact on purchasing behaviors in India : a conceptual framework
Schultz, Don E.; Jain, Varsha - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 216-236
Persistent link: https://www.econbiz.de/10011471604
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Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra; Trott, Sangeeta - In: Decision 46 (2019) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
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Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - 2019
Persistent link: https://www.econbiz.de/10012105359
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha; Kitchen, Philip J.; Ganesh B. E.; Garg, … - In: International journal of management concepts and … 12 (2019) 3, pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
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Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product
Jain, Varsha; Arora, Jasbeersingh; Ganesh B. E.; … - In: Middle East journal of management : MEJM 3 (2016) 2, pp. 144-163
Persistent link: https://www.econbiz.de/10011636849
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Developing a sequential framework for nostalgia deployment : the Indian context
Jain, Varsha; Chandani, Komal; Ganesh, B. E. - In: Middle East journal of management : MEJM 3 (2016) 3, pp. 244-265
Persistent link: https://www.econbiz.de/10011636898
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How digital platforms influence luxury purchase behavior in India?
Jain, Varsha; Schultz, Don E. - In: Journal of marketing communications 25 (2019) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
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Factors affecting the brand image of Yoga : perceptions of consumers and instructors
Jain, Varsha; Shah, Hardeek S.; Ganesh B. E. - In: South Asian journal of management : SAJM 25 (2018) 4, pp. 150-172
Persistent link: https://www.econbiz.de/10012011638
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Consumption and purchase patterns among bottom of pyramid consumers : propositions, and implications for public policy
Singh, Ramendra; Mukherjee, Srabanti; Mishra, Hari Govind - 2017
Persistent link: https://www.econbiz.de/10011724354