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~person:"Jain, Varsha"
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Jain, Varsha
Jha, Raghbendra
256
Gaiha, Raghav
202
Sen, Kunal
197
Duflo, Esther
186
Singh, Nirvikar
184
Ghosh, Saibal
157
Banerjee, Abhijit V.
136
Azam, Mehtabul
132
Gulati, Ashok
126
Pande, Rohini
126
Ravallion, Martin
124
Prakash, Nishith
117
Bhalotra, Sonia R.
116
Patnaik, Ila
112
Ghani, Ejaz
107
Goldar, Bishwanath
107
Kamaiah, Bandi
103
Mitra, Arup
101
Shah, Ajay
101
Rangarajan, Chakravarthi
97
Mohan, Rakesh
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Rao, Vijayendra
96
Singh, Tarlok
96
Maitra, Pushkar
93
Muralidharan, Karthik
93
Reddy, Y. V.
89
Goyal, Ashima
87
Imai, Katsushi S.
87
Ray, Ranjan
84
Bhaumik, Sumon Kumar
83
Klasen, Stephan
81
Aithal, P. S.
80
Budhwar, Pawan S.
80
Roy, Tirthankar
80
Gupta, Poonam
79
Khare, Arpita
78
Tiwari, Rajnish
77
Govinda Rao, Marapalli
76
Kathuria, Vinish
75
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75
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Asia-Pacific journal of business administration
3
Middle East journal of management : MEJM
3
Journal of marketing communications
2
Health marketing quarterly
1
International journal of Indian culture and business management
1
International journal of emerging markets
1
International journal of management concepts and philosophy : IJMCP
1
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
21
RePEc
1
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1
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
2
Exploring luxury brand country of origin impact on purchasing behaviors in
India
: a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 216-236
Persistent link: https://www.econbiz.de/10011471604
Saved in:
3
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market,
India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
4
Discovering surrogate branding via online image development : a case from
India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
5
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
6
Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product
Jain, Varsha
;
Arora, Jasbeersingh
;
Ganesh B. E.
; …
- In:
Middle East journal of management : MEJM
3
(
2016
)
2
,
pp. 144-163
Persistent link: https://www.econbiz.de/10011636849
Saved in:
7
Developing a sequential framework for nostalgia deployment : the Indian context
Jain, Varsha
;
Chandani, Komal
;
Ganesh, B. E.
- In:
Middle East journal of management : MEJM
3
(
2016
)
3
,
pp. 244-265
Persistent link: https://www.econbiz.de/10011636898
Saved in:
8
Choosing and using mobile apps : a conceptual framework for Generation Y
Jain, Varsha
;
Viswanathan, Vijay
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 295-309
Persistent link: https://www.econbiz.de/10011550997
Saved in:
9
How digital platforms influence luxury purchase behavior in
India
?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
10
Factors affecting the brand image of Yoga : perceptions of consumers and instructors
Jain, Varsha
;
Shah, Hardeek S.
;
Ganesh B. E.
- In:
South Asian journal of management : SAJM
25
(
2018
)
4
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012011638
Saved in:
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