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Modified stage-gate: A conceptual model of virtual product development process
Ale Ebrahim, Nader; Ahmed, Shamsuddin; Taha, Zahari - Volkswirtschaftliche Fakultät, … - 2009
In today’s dynamic marketplace, manufacturing companies are under strong pressure to introduce new products for long-term survival with their competitors. Nevertheless, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being...
Persistent link: https://www.econbiz.de/10008866165
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A conceptual model of virtual product development process
Ale Ebrahim, Nader; Ahmed, Shamsuddin; Taha, Zahari - Volkswirtschaftliche Fakultät, … - 2009
In today’s dynamic marketplace, companies are under strong pressure to introduce new products for long-term survival with their competitors. Besides, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in...
Persistent link: https://www.econbiz.de/10008765063
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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek; Jayawardena, Nirma Sadamali; Nigam, Achint - In: Journal of business research : JBR 158 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali; Thaichon, Park; Quach, Sara; … - In: Journal of business research : JBR 160 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014293927